Privacy Policy.

Effective Date: October 23, 2025

Introduction

The Sharps ("we," "us," or "our") is a sports data intelligence platform that respects your privacy. This Privacy Policy describes how we collect, use, and protect your information when you access our statistical analysis, insights, and sports intelligence services.

By using our website, services, or content, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Personal Information

When you create an account, make a purchase, or subscribe to our services, we may collect:

  • Name

  • Email address

  • Billing and payment information

  • Account credentials (username, password)

Usage Data

We automatically collect certain information when you visit our site, including:

  • IP address

  • Browser type and version

  • Device information (type, operating system)

  • Referring URLs and pages visited

  • Time and date of visits

  • Pages viewed and time spent on pages

Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings

  • Analyze site traffic and user behavior

  • Improve our services and algorithm performance

  • Deliver relevant content and personalized experiences

You can control cookies through your browser settings, though some features may not function properly if cookies are disabled.

How We Use Your Information

We use the information we collect to:

  • Deliver sports data insights and analytical content to you

  • Provide access to statistical analysis and intelligence reports

  • Improve our algorithms and data models for better performance

  • Process payments and deliver premium content you've purchased

  • Communicate with you about updates, promotions, new features, or technical notices

  • Provide customer support and respond to your inquiries

  • Enforce our Terms of Service and protect against fraud or misuse

  • Comply with legal obligations and protect our rights

Data Sharing

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share limited information with trusted service providers who assist us in operating our platform, including:

  • Payment processors (Stripe, PayPal) for transaction processing

  • Email service providers (for communications and newsletters)

  • Analytics services (Google Analytics) for usage analysis

  • Hosting and infrastructure providers for website operation

All service providers are bound by confidentiality obligations and may only use your information to perform services on our behalf.

We may also disclose information when required by law, to protect our rights, or in connection with a business transaction (merger, acquisition, or sale of assets).

Third-Party Services & User Choices

Analytics & Performance

We use analytics tools (such as Google Analytics) to understand how users engage with our sports intelligence platform. These tools may use cookies and collect usage data as described in their own privacy policies.

Affiliate Links

Our website may include affiliate links to third-party services. If you choose to use these services (such as sportsbooks or fantasy sports platforms), their privacy policies apply. We are not responsible for the data practices of third-party websites or services.

User Decisions

You are solely responsible for how you use our sports data insights and analytical content. We do not track, monitor, or control what you do with the information we provide. Any decisions you make based on our insights are entirely your own.

Cookies & Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize you and remember your preferences.

Types of Cookies We Use

  • Essential Cookies: Required for the website to function (login, payment processing)

  • Performance Cookies: Help us understand how visitors use our site

  • Functionality Cookies: Remember your preferences and settings

  • Analytics Cookies: Collect anonymous data about site usage

Managing Cookies

You can control or delete cookies through your browser settings. Note that disabling certain cookies may limit your ability to use some features of our platform.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

Data Retention

We retain your personal information only as long as necessary to:

  • Provide our services to you

  • Comply with legal obligations (tax records, financial reporting)

  • Resolve disputes and enforce our agreements

When your information is no longer needed, we securely delete or anonymize it.

Account Data: Retained while your account is active and for a reasonable period afterward for legal compliance.

Payment Information: Retained as required by law (typically 7 years for financial records).

Usage Data: May be retained in aggregated, anonymized form indefinitely for analytics purposes.

Data Security

We use industry-standard security measures to protect your personal information, including:

  • SSL/TLS encryption for data transmission

  • Secure payment processing through PCI-compliant providers

  • Access controls limiting who can view your information

  • Regular security audits and monitoring for vulnerabilities

However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your personal information using commercially reasonable means, we cannot guarantee absolute security. You acknowledge that you provide your information at your own risk.

Children's Privacy

Our services are not intended for individuals under 18 years of age (or the legal age in your jurisdiction). We do not knowingly collect personal information from minors.

If we learn that we have collected personal information from someone under the legal age, we will delete that information promptly. Parents or guardians who believe we may have collected information from a minor should contact us immediately at sharp@thesharps.ai.

International Users

The Sharps LLC operates in the United States. If you access our services from outside the U.S., your information may be transferred to, stored, and processed in the United States where our servers and service providers are located.

By using our services, you consent to the transfer of your information to the United States and acknowledge that U.S. data protection laws may differ from those in your country.

Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you

  • Correction: Request that we correct inaccurate or incomplete information

  • Deletion: Request that we delete your personal information (subject to legal obligations)

  • Portability: Request a copy of your data in a portable format

  • Opt-Out: Unsubscribe from marketing emails or promotional communications

  • Restriction: Request that we limit how we use your information

How to Exercise Your Rights

To exercise any of these rights, please contact us at sharp@thesharps.ai.

We will respond to your request within a reasonable timeframe as required by applicable law. Please note that we may need to verify your identity before processing certain requests.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect and how we use it, and the right to request deletion of your information.

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or UK, you have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, or delete your data, and the right to object to certain processing activities.

Email Communications

Marketing Emails

If you subscribe to our email list, you will receive:

  • Weekly sports insights and analysis

  • Product updates and new features

  • Promotional offers and special pricing

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us at sharp@thesharps.ai.

Transactional Emails

Even if you opt out of marketing emails, we will still send you important transactional emails related to:

  • Purchase confirmations and receipts

  • Account security and password resets

  • Service updates and policy changes

  • Customer support responses

Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time. When we make changes, we will:

  • Update the "Effective Date" at the top of this policy

  • Post the revised policy on our website

  • Notify you via email or prominent notice on our site (for material changes)

Your continued use of our services after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information.

Third-Party Websites

Our website may contain links to third-party websites, services, or resources that are not operated by us. This Privacy Policy does not apply to third-party sites.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to read the privacy policies of any external sites you visit.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: sharp@thesharps.ai

Mail: The Sharps LLC
PO Box 24368

Edina, MN 24368

We will respond to your inquiry within a reasonable timeframe.

Legal Compliance

We comply with applicable data protection laws, including:

  • The California Consumer Privacy Act (CCPA)

  • The General Data Protection Regulation (GDPR) where applicable

  • CAN-SPAM Act for email communications

  • Other applicable state and federal privacy laws

This Privacy Policy is designed to meet the requirements of these laws and demonstrate our commitment to protecting your privacy.

Last Updated: October 23, 2025

By using The Sharps, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.